Reduce Bounce Rate Website:Hi guys welcome with new post in this article. You will learn how to reduce bounce rate in google analytics. If you're trying to get more search traffic to your website, you should reduce bounce. You want to increase traffic, don’t want a higher bounce. But what considered a good bounce rate?
Bounce rate in the range of 30 to 40 is great. 41 to 50% about not so good. 51 to 65 is higher than average. Above 80- percent is upsetting outside of site articles. 25 percent or below it's a tracking error.
In my opinion when you will see B.R on your site is high, it's a signal that you should make pure content for your site. Once you understand that conversion architecture, you can develop a clear content strategy that will Increase your business.
What's a Bounce Rate:
Bounce Rate is the percentage of visitors who visit on your site and decide to leave without going to a second page.
A higher B.R indicates that you were not able to convince the user to stay and act on your call to action.
A user can bounce from your website by clicking the back button to leave your website-losing the open window/ tab, Typing new URL, or due to a session time out caused by web hosting errors.
Now you're probably thinking that’s just normal user behavior right? Well yes it is, but there is such thing as a good B.R vs bad B.R.
Let’s take a look at average B.R by industry benchmarks, and determine what’s a good bounce.
How to reduce Bounce Rate:
Identifying and fixing the problems with your landing pages can easily fix your high bounce rate problem. We will talk some most common risk of higher B.R and how to fix them.
Before you start, it’s a good idea to identify your top pages with the highest bounce rate. You can do this by going to Google Analytics and clicking on Behavior » Site Content » Landing Pages.
So, what Exactly is bounce rate? Listed below are 5 proven ways to reduce B.R and improve conversions for your blog:
1.Improve Your website speed:
As we mentioned earlier, that users make up their mind about a website in first couple of seconds. You don’t want to waste this time showing them a blank page loading scripts and downloading content etc.
By Using tools like Pingdom , Google Page Speed, and Gt matrix, you can optimize every landing page on your site.
According to Strange loop, a one-second delay can cost. You 7% of sales, 11% fewer page views, and 16% decrease in customer satisfaction.
To speed up your site, you should optimize your images, use a CDN, add better caching. Consider switching to a faster hosting provider. You can optimize images by using this tool Optimizes image
2.Improve content Read Ability:
One reason that your target users might leave your site is a lack of readable. User experience begins when your content is readable and legible. Specific ally, large chunks of text scare readers isolated, so avoid them.
I’ve further been seeing lots of company blogs with great content and lousy formatting. This results in higher bounce and faster exit rate.
So, users don not even get to the merits of the content. That does not create a good user experience.
If you look at a few of my posts, you’ll see how I lay out my posts in an easy-to-read format
First, the headline – big and bold. Then, I use subheadings and bullet points to make the article easier to read.
A few tips to help you format your content and make it more readable.
• Use subheadings to throw lighter on your topic.
• Use bullet points to explain benefits or points worth noting.
• Use plenty of charts, images, screenshot's and quotes from industry experts, where appropriate.
• Bold keywords a few times (don’t overdo this).
• Ask a lot of questions in your content, to give readers an invitation to participate, Alternative of just read.
• End your content with a subheading entitled “conclusion.” This tells the reader to fast read the last few words and take action.
• Make your conclusion action able.
• You can test how readable your site is at You can test how readable your site is at
Read Able ..
3.Use Videos to Engage Audience:
Videos are engaging and grabs attention more so than text or even images. You can use a full screen video as a background. Add it next to your call of action.
Google Photos website using a full Screen video background.
Videos are powerful. You can use animations, music, narration, colors, and so many different forms of persuasion tools.
You can create a huge effective video presentation with small budget by hiring a freelancer.
4.Stop Extra Popup:
In 2018, 60% of users said that they found irrelevant popups to be annoying. That likely hasn’t changed – most people hate popups.
Among site owners and marketers, it’s a dreadful debated topic: whether to use popups or to avoid them.
I don’t use popups, because they annoy users and lead to higher bounce. I know that when I visit a site and a popup disrupts my reading, I may decide to leave. Some marketers even use aggressive or even bullying language in their popups, which only makes my immediate departure more likely. I suspect I’m not alone and most would agree this can lead to a bad user experience.
On the other hand, popups work. There’s no denying the fact that they can grow your email list quickly.
If that’s the way you want to go, fine. But, if you want to build a long-term site that generates lots of organic visitors, consider limiting or totally avoiding popups. Or, at a minimum, make them as unobtrusive and un-annoying as possible.
I don’t use popups, because they annoy users and lead to higher bounce. I know that when I visit a site and a popup disrupts my reading, I may decide to leave. Some marketers even use aggressive or even bullying language in their popups. It only makes my immediate departure more likely. I suspect I’m not alone and most would agree this can lead to a bad user experience.
According to statistics, only 14% of consumers will consider responding to a popup ad, compared to 51% who respond positively to email offers.
Some popups are well designed and they will convert visitors into long-term readers, which is part of improving conversion rates. But, when we’re talking about search engine traffic and what makes search users excited, it’s a great user experience.
5.Target Keywords With High-Value Traffic:
Keywords can make or break your content marketing campaign. If you want to improve search performance, start targeting high-value keywords, because that’s where the high-value traffic is.
According to Linchpin Search engine optimization, a perfect high-value keyword sits at the intersection of four important metrics:
• Traffic value
• Conversion value
• Persona value
• Brand value
Did you know that 97% of Google’s revenue is from advertising? The bulk of their revenue comes from targeting expensive keywords.
For more about keywords research click here Keyword Research
I hope this article gave you some good tips to reduce bounce on your site and increase your conversions. If you need help feel free contact us.